| Change log entry 73991 | |
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| Processed by: | goldyn_chyld (2022-01-23 09:23:11 GMT) |
| Comment: |
<< review queue entry 69689 - submitted by 'richwarm' >> 1) “下沉” means “sinking,” and “市场” means “market.” This term, frequently seen in the Chinese media these two years, refers to “small-town and rural markets,” where the most Chinese population live. Apart from 49 first- and second-tier cities, the rest of China can be all included in this realm, where people earn less money than in big cities and prefer more cost-effective or cheaper products. The success of such companies as e-commerce platform Pinduoduo has drawn people’s attention to the vast business opportunity posed by this part of the demography. A: 你最近忙什么呢？ What have you been working on lately? B: 有朋友介绍了一个老家的商场铺位给我，我打算开一家美妆店。 A friend helped me find a venue in a mall in my hometown, and I’m opening a shop selling cosmetics. A: 最近大家都在讨论下沉市场，你是我周围第一个付诸实践的。 Many people are talking about small-town and rural markets, but you are the first one I know to actually give it a try. http://www.eyeshenzhen.com/content/2019-09/30/content_22511676.htm 2) Pīn duōduō 拼多多 is known as China’s king of the second- and third-tier markets (下沉之王 xiàchén zhī wáng). This is from the phrase, xià chén shìchǎng 下沉市场, which is often mistranslated as ‘sinking market’. It means anywhere outside of Tier-1 cities. 3) 下沉市场指三线以下城市、县镇与农村地区的市场，囊括了约200个地级市、3000个县城和40000个乡镇。 https://wiki.mbalib.com/wiki/%E4%B8%8B%E6%B2%89%E5%B8%82%E5%9C%BA |
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+ 下沉市場 下沉市场 [xia4 chen2 shi4 chang3] /the Chinese market, excluding first- and second-tier cities/ |