| Change log entry 72560 | |
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| Processed by: | richwarm (2021-05-04 22:45:11 GMT) |
| Comment: |
<< review queue entry 68404 - submitted by 'goldyn_chyld' >> eBay最初通过收购易趣的方式进入中国大陆市场，但之后在与淘宝的竞争中落败，最终以与TOM集团合资成立“新易趣”的方式退出中国大陆市场。eBay于2012年结束与TOM的合作，“易趣网”由TOM独立运营，不再作为eBay中国网站。 "In July 2003, eBay acquired EachNet, China’s most dominant auction player for $180M. At the time, they had over 2M users and 85% market share in China. eBay China was rebranded eBay EachNet and eBay’s stock prices rose as analysts expected eBay to see success in China similar to in the United States. But two short years after entering China, then CEO Meg Whitman announced the company’s exit from China’s online auction market. Most people assume that eBay EachNet was simply outcompeted by Jack Ma’s Alibaba and TaoBao. This tells only half the story. eBay was wholly unprepared to operate in China." (https://medium.com/@alexlee611/a-case-study-on-international-expansion-how-ebay-failed-in-china-d762d94b9f4b) http://www.eachnet.com/ |
| Diff: |
- 易趣 易趣 [yi4 qu4] /eBay (web auction company)/ # + 易趣 易趣 [Yi4 qu4] /EachNet, Chinese e-commerce company (formerly owned by eBay)/ + 易趣 易趣 [Yi4 qu4] /EachNet, Chinese e-commerce company (formerly owned by eBay and branded as eBay EachNet)/ |