| Change log entry 72309 | |
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| Processed by: | richwarm (2021-04-18 01:53:01 GMT) |
| Comment: |
<< review queue entry 68203 - submitted by 'sl89' >> * I've seen it translated as "image representative" but feels a bit Chinglishy to me. * Sometimes translated more literally as (brand) spokesperson, but I feel you would expect a spokesperson to speak in the name of the brand, and it seems 形象代言 for the most part just allow their image to be used. cf.形象大使 【Pleco】 image representative 【百度百科：形象代言】 形象代言指的是品牌形象代言，亦即以形象代言的方式传达品牌独特、鲜明的个性主张，使产品得以与目标消费群建立某种联系，顺利进入消费者的生活和视野，达到与之心灵的深层沟通，并在其心中树立某种印象和地位，使品牌变成一个有意义的带有附加价值的符码。 https://baike.baidu.com/item/形象代言/3793440 另外今年她还接演了多个广告，并且担任至少7家公司的形象代言人。 Yao has been featured in many advertisements and is the ambassador for at least seven companies this year. 国际铂金协会目前聘请了章子怡担任其形象代言人。 The organisation currently features Zhang Ziyi as its spokesperson. 名人常常拥有成千上万的品牌鞋，而且也是一些知名品牌的形象代言人。 Celebrities are famous for possession of thousands of brand shoes and are also brand ambassador of some famous brands. 作为公司的“形象代言人”，他代表了苹果公司致力于为高端科技和时尚设计奉献的形象。 As the face of the company, he represents Apple's dedication to high-end technology and fashionable design. 季军张含韵，一个中国西南省份四川的高中生，成为了这场表演秀赞助商——蒙牛酸酸乳的形象代言人。 And third-place finisher Zhang Hanyun, a high school student from southwestern China's Sichuan province, became the face of the Mongolian Cow dairy's Sour Sour Yogurt that now sponsors the show. |
| Diff: |
+ 形象代言人 形象代言人 [xing2 xiang4 dai4 yan2 ren2] /(brand or organization) ambassador/face (of a brand or company)/ |