| Change log entry 71868 | |
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| Processed by: | richwarm (2021-03-21 23:51:19 GMT) |
| Comment: |
<< review queue entry 67712 - submitted by 'monigeria' >> BBC English: https://www.bbc.com/news/world-asia-china-56343081 'BM Style' In fact, such extreme viral skinny challenges pop up so frequently on Chinese social media that there are even niche categories. The Uniqlo trend is an example of "BM Style", a teen fashion aesthetic involving crop tops, slim jeans and short skirts. It takes its name from the Italian clothing brand Brandy Melville which mostly stocks one-size-fits-all pieces. Its standard size is comparable to the extra-small size from other brands. The trend started gaining popularity last year, after young Chinese women began sharing pictures of themselves in crop tops and dresses by the brand with the hashtag "test if you can wear the BM style". [...] There has been criticism of a viral and unverified size chart indicating how much a "BM girl" should weigh according to her height - one example given was that a woman with a height of 160cm should weigh only 43kg. [...] "The scary thing about the 'BM style' is that everyone knows it is unhealthy, and yet they feel pressured to pursue this aesthetic. Some people overlook their health for this - it's just not worth it," said one user. And BBC Chinese https://www.bbc.com/zhongwen/simp/chinese-news-56320927 BM露腰风席卷中国后，成年女性试坏童装引发争议 ex: · 网红炒火的“BM风”，到底消费了谁的身体焦虑？ · “N家学生党放心入的BM风店” · “BM女孩”一词快速走红，已经融入Z世代的日常。 · 别再跟风“BM女团”穿搭啦！ ----------------------------------- Editor: To me, a "one-size-fits-all figure" is an average or medium figure, which is not what BM is. Wp ~ "In women's clothing, a flexible or open garment can be labeled as one size fits all; however, the size is typically a medium size (able to expand), rather than actually fitting petite or extra-large (XL) sizes." |
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# BM BM [B M] /a one-size-fits-all figure/ + ! BM BM [B M] /Brandy Melville, fashion brand known for clothes targeted at very slim young women/(generic usage) fashions for petite young women/ |