| Change log entry 63801 | |
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| Processed by: | ycandau (2017-06-15 21:46:28 GMT) |
| Comment: |
<< review queue entry 60383 - submitted by 'sl89' >> "An advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend (see portmanteau) of the words "advertisement" and "editorial." Merriam-Webster dates the origin of the word to 1946." https://en.wikipedia.org/wiki/Advertorial "软文顾名思义是相对于硬性广告而言，由企业的市场策划人员或广告公司的文案人员来负责撰写的“文字广告”。与硬广告相比，软文之所以叫做软文，精妙之处就在于一个“软”字，它将宣传内容和文章内容完美结合在一起，让用户在阅读文章时候能够了解策划人所要宣传的东西，一篇好的软文是双向的，即让客户得到了他想需要的内容，也了解了宣传的内容。" http://baike.baidu.com/item/%E8%BD%AF%E6%96%87 LAC:【陆】由企业的市场策划人员或广告公司的文案人员负责撰写的文字广告。其特征是以曲折含蓄的形式宣传产品。 她说，杂志提供了这一捷径之后，广告主们就越来越喜欢软文了。 Advertisers have a growing appetite for advertorials because of the cut-through they offer, she says. 不过，在编辑乐意的情况下将一篇软文非常清晰地标示出来也意味着，消费者不觉得有多大必要去看那篇文章。 But signposting an advertorial clearly, while editorially desirable, can also mean that consumers do not feel much compulsion to read it. I'm not sure most people are familiar with the word "advertorial", it might be a good idea to add a short description, something like "advertisement made to look like a legitimate objective article". Editor: no, we are a dictionary not an encyclopedia. We explain things when they present a linguistic difficulty; not when they are only one Wikipedia away. btw thanks for finding a good English word here. |
| Diff: |
+ 軟文 软文 [ruan3 wen2] /advertorial/ |