| Change log entry 70457 | |
|---|---|
| Processed by: | goldyn_chyld (2020-08-25 06:04:08 GMT) |
| Comment: |
<< review queue entry 66772 - submitted by 'richwarm' >> << follow-up of change log entry 70456 >> << review queue entry 66731 - submitted by 'richwarm' >> 何炅在快樂大本營口播了一句廣告, 刚刚，股市又上新闻联播了，标题是我国资本市场平稳运行，主持人口播了70多秒，应该是口播时间最久的一次。 在CCTV2《央视财经评论》栏目里主持人口播了iQOO Pro 5G版发布发布的信息。 Ma Dong, the former content director of iQiyi and now the CEO of a leading entertainment production company in China, first came up with his “fancy verbal endorsements” (花式口播) for sponsors - who Ma called his Daddies - in the debate show You Can You Bibi (奇葩说). http://elephant-room.com/2020/08/16/when-sponsors-become-daddies-%e9%87%91%e4%b8%bb%e7%88%b8%e7%88%b8-a-look-into-chinas-entertainment-industry/ Oral endorsement (aka ”TIPS,” 口播) Product information supplied by a cast member. This type of ad content is often featured before or after an episode. http://chinafilminsider.com/product-placement-on-chinese-dramas/ Q 口播 是什麼意思 A ニュースや広告を口で伝える [My translation of that: "news or advertising conveyed by voice"] https://hinative.com/zh-TW/questions/15742728 口播新闻就是播音员坐在播音室出画面报告新闻。口播新闻又分为录像播出和直播。主持人口播新闻一般时间不长。一般情况下新闻节目的播出时间控制在三分钟左右。 [...] 你曾经最喜欢的口播广告是什么? http://m.0714news.com/p/%E5%8F%A3%E6%92%AD%E6%98%AF%E4%BB%80%E4%B9%88 =========================== Follow-up comments: I wasn't really happy about my original wording: "present an item of news ... by speaking directly to the audience" ... because that's the way news is *always* delivered in broadcasting. I think the new wording captures the meaning better. |
| Diff: |
- 口播 口播 [kou3 bo1] /(broadcasting) to present an item of news or advertising by speaking directly to the audience/endorsement (by a celebrity for a product, delivered orally)/ + 口播 口播 [kou3 bo1] /(broadcasting) to speak to the audience/to advertise a product by speaking directly to the audience/endorsement (by a celebrity for a product, delivered orally)/ |