| Change log entry 71437 | |
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| Processed by: | richwarm (2021-02-05 04:06:42 UTC) |
| Comment: |
<< review queue entry 65125 - submitted by 'goldyn_chyld' >> i'm not sure about my wording.. please check if this is suitable -- or is advertorial actually 業配文? "所謂「業配」是「業務配合」的簡稱，就是店家付錢請電視台業務部安排記者去採訪（怎麼聽來像自導自演，只是花錢借用電視台的工具），新聞的長度要看給的錢多少 ，也就是花錢做置入性行銷。" Wp: 业配，是台湾媒体业中对于业务与“配合”的简称，属于植入性营销。在台湾的新闻媒体，又称为编业，即“编务支援业务”。简言之，是将新闻计价商品化，贩卖报纸版面或新闻节目时段予广告主，供读者或观众阅览的行为，即“卖新闻”。 https://blog.xuite.net/taipeiunited/blog/588034110-%E6%A5%AD%E9%85%8D+advertorial "It originally means "置入性行銷(Placement marketing)". It's like some Taiwan news report reporting a restaurant or food or some new product which also help the producer do their product marketing. Now a lot of youtuber or live-streamer also do 業配 in their video or live stream as their income." ------------------------------------------- Editor: another snippet ~ 本研究以業務配合文(業配文)自我揭露，告知消費者乃是接受企業贊助而發文，而這類坦承告知的業配文對消費者購買決策的影響性，並以產品知識、揭露管道、消費情緒為自變數，購買決策為依變數進行分析。 "The study examined how self-disclosure advertorial affects consumers behavior and purchase decision, by taking product knowledge, sponsorship disclosure and consumer sentiment as independent variable and purchase decision-making as dependent variable." http://nccur.lib.nccu.edu.tw/handle/140.119/133972 |
| Diff: |
# 業配 业配 [ye4 pei4] /(Tw) advertorial (abbr. for 業務配合|业务配合)/ + 業配 业配 [ye4 pei4] /(Tw) (media) writing an article or creating a video favorable to a business in return for payment from the business (abbr. for 業務配合|业务配合[ye4 wu4 pei4 he2])/ + 業配文 业配文 [ye4 pei4 wen2] /(Tw) advertorial/ |