| Change log entry 64632 | |
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| Processed by: | ycandau (2017-11-20 15:35:15 GMT) |
| Comment: |
<< review queue entry 61209 - submitted by 'sl89' >> 【Wenlin】 n. ①business communication requiring action ②secretary; clerk 【PLC】 old 1 official documents and correspondence 2 secretary; clerk 【LAC】 1. 以文字表现创意策略的文稿。多用于广告、企业宣传或新闻策划等。 广告～ 创意～。 2. 指文案的撰稿人。 她在广告公司担任～。 3. 旧时衙门中，草拟文书、掌管档案的幕僚。 4. 泛指公文、案卷。 ～堆积如山，压得人喘不过气。 【MoE】 1 公文、案件。 《南史．卷一三．宋宗室及諸王傳上．武帝諸子傳》 義康性好吏職, 銳意文案, 糾剔是非, 莫不精盡。 唐．戴叔倫〈答崔載華〉詩 文案日成堆, 愁眉拽不開。 2 舊時官署草擬文書或管理檔案的僚屬。 《老殘遊記．第三回》 原來這人係江蘇人, 號紹殷, 充當撫院內文案差使。 《文明小史．第一七回》 這胡中立乃是江西人氏, 近年在上海製造局充當文案。 似 案牘 【百度百科】https://baike.baidu.com/item/%E6%96%87%E6%A1%88 Many dictionaries (like PLC and Wenlin) only indicate archaic definitions (official clerk, official document) but the word is used today with the meaning of copy (https://en.wikipedia.org/wiki/Copy_(written)) in company documents and advertisement, as LAC notes. 当你不能预知所有的目标时，你可以把你的文案写得适应于多种用途。 While you can't predict all such goals, you can plan for multiple uses of your text. 分离测试 ：如果你需要销售文案，你应该找一个了解分离测试和多元测试的知识的文案。 Split testing:If you require sales copy, you should only work with a web copywriter with knowledge in split and multivariate testing. They are regularly sent booklets about personal safety, but they barely read them as they have so much paperwork to deal with. 他们经常会收到关于人身安全问题的宣传册，但因为大量文案工作缠身，他们几乎无暇阅读。 There were more civilians working for the police, freeing officers from desk jobs. 更多的平民在为警察部门工作，使得警员从文案中解脱出来。 |
| Diff: |
# 文案 文案 [wen2 an4] /document/copy/text of a document/author (of a document)/copywriter/(arch.) secretary/clerk/ + 文案 文案 [wen2 an4] /(newspapers etc) copy/copywriter/(office etc) paperwork/(old) secretary/clerk/ |